While business-to-business and business-to-consumer Internet marketing strategies are two different animals, in that one model targets businesses and the other consumers, the benefits that B2B and B2C provide to marketers are about the same. In short, both models help businesses increase sales in an increasingly competitive marketplace. In 2012, in the United States the number of potential Internet buyers in this increasingly competitive marketplace reached … Continue reading What Are The Advantages Of B2B & B2C To Conduct Business Using The Internet?